Liu Chuanzhi'S Venture Capital: Eating &Nbsp In A Bowl; Watching The Pot.
Sharing Lenovo entrepreneurship with young entrepreneurs
think
Jing
A few years of entrepreneurial experience
Concentrate
For a word, this may be a difficult problem, but Liu Chuanzhi, chairman of Lenovo Group's board of directors, weighed heavily.
In his eyes, Lenovo Group's 26 years of entrepreneurial history can not be separated from one word, that is, "think".
Recently, held in Chengdu
association
Liu Chuanzhi and young entrepreneurs share his entrepreneurial experience as a leader.
"We must try our best to think clearly before we embark on the road to entrepreneurship."
With the opening of the big business hall, the senior entrepreneur conveyed his core view with careful expression.
He pointed out that, by experience, not everyone can "think clearly", but everyone should do his best to "think" as clearly as possible.
Liu Chuanzhi
What do you want to say? Liu Chuanzhi thinks there are three meanings before starting a business.
First, can the project make money? How big is the industry? "Technology is leading, but not necessarily profitable."
Second, some
door
Can it get past? "Lenovo first chose to make Hanka first and plug it on someone else's computer.
I didn't do the computer directly because I didn't have the strength to do the computer independently.
Third, is there any clear picture of competitors?
The above "think" elements resonated with Liu Chuanzhi, who sits on the side of Liu Qingfeng and chairman of Anhui science and technology Polytron Technologies Inc.
The young company, which has outstanding achievements in the field of Chinese speech technology research and industrialization, began to identify the future prospects of voice technology before deciding on entrepreneurship.
However, Liu Qingfeng's team started to "think" a bit simpler. They thought they could make profits in two years, but the fact was that they only reached the break even after 4 years.
Liu Chuanzhi appreciates the two characteristics of Liu Qingfeng's team: one is the passion to go up and the other two is a strong desire to learn.
Therefore, when the company "needs help most", Anhui University of science and technology information technology Polytron Technologies Inc has received an investment from Lenovo Group to overcome the difficulties.
In fact, in the whole process of starting an undertaking, Lenovo has not only strategic "big thinking" but also tactical little "thinking".
Liu Chuanzhi believes that "thinking" is not only a top priority but also an organizational behavior of entrepreneurial teams.
In 1996, one problem of Lenovo's "think" is cost.
Liu Chuanzhi said, at that time, the cost of computers was concentrated on 86% components, and the cost of components was related to the inventory time.
As a result, they moved their brains on equipment procurement and inventory time.
In July 1996, a computer named "D-RAM" was sold at a price of $16, but the price of "D-RAM" fell to $2 in the next 7~9 month.
In the face of the low price, Lenovo bought a large amount of "D-RAM" of 2 US dollars, which was stored in the warehouse.
With the low purchase price, the production cost of computers is naturally lower than others.
A series of similar decisions helped Lenovo rise sharply in the context of 6 consecutive price cuts.
Not only thinking before doing things, but also thinking after finishing -- Liu Chuanzhi summed up this way of action as "duplicate disk".
Repetition is a chess term. It refers to the record of repeating the game after finishing the game, so as to check the advantages and disadvantages of the game.
"What is the original goal? Is the effect consistent with the objective? What changes have taken place in the boundary conditions? Are there any regular things? These are the contents of the replay."
Liu Chuanzhi said.
In the constant "re market", Liu Chuanzhi and Lenovo's entrepreneurial team "thought" a lot of unique entrepreneurial theory.
For example, "barrel theory", put this well-known theory on entrepreneurship, Liu Chuanzhi's understanding is: from production to sales, every link must work hard, every link can not be bad.
Not only can we not have short boards in cask, but also do our own strengths well, which has evolved into the "middle finger effect".
Liu Chuanzhi said that Lenovo did not have the strength to do the central processing unit, so he studied the product technology.
From the one click Internet to the one button recovery, these convenient functional designs cater to the needs of consumers, and the market share of Lenovo is constantly improving.
He even applied "duplicate disk" to his work and life.
Liu Chuanzhi made a speech in the United States. The first scene came down and the result was not good.
After "reopening", he summed up several reasons: first, the lecture time was scheduled for Friday afternoon, and it was going to be weekend. Many people thought about going home. Two, Americans did not understand Lenovo or why Lenovo wanted to do so.
So, in the second speech, he adjusted the time of speech, and changed the topic of "Lenovo why to do so" to the topic of "what is Lenovo and what to do", and the effect became better.
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