Fast Fashion Brands Join Hands To Develop Green Fashion



Recently, including the whole

The document aims to contain plastic pollution from the source, initiated by the Ellen MacArthur Foundation foundation and the UN Environment (UNEP), and officially announced at the Our Ocean Conference (Our Ocean Conference) held in Bali Island in October 29th.

All signatories

Packaging consumption accounts for about 20% of the world's total. Among them, the beauty protection field includes the L Or Al, the Johnson group (Johnson & Johnson) and Unilever (Unilever) three giants.

The fields include Burberry, Stella McCartney,

Other famous companies such as Inditex, the parent company, others include Danone (Danone Group), PepsiCo (Pepsi Cola), Coca Cola Co (The Coca-Cola Company) and other food and beverage giants, as well as Amcor, Novamont and other plastic packaging manufacturers.

The goal of the new plastics economics global commitment is to create a "new normal" in plastic packaging, and strive to reduce plastic pollution by achieving three main objectives:

Through innovation, to ensure that 100% of plastic packaging can be easily and safely reused by 2025, recycling or compost.

The recycling of produced plastics can be realized by increasing the number of plastics repeatedly or recycling and making new packaging or products.

These goals will undergo an assessment every 18 months, and the goals will be higher and higher in the coming years.

All companies that sign the undertaking need to publicly disclose the progress of reducing plastic consumption every year by achieving these goals.

Alison Lewis, global chief marketing officer of Johnson group, said: "we are happy to accept the package reform. This is both a challenge and an opportunity for us. We believe that under the impetus of this initiative, the behavior of our company and consumers will change significantly."

Cecilia Br nnsten, director of environmental sustainability at H&M group, said: "plastic waste and pollution are a huge global environmental challenge. No single brand can cope with the challenges faced by this industry alone.

We must be united. "The new plastics economics global commitments" is a big step in the right direction, which enables enterprises and governments to ally on the same agenda.

Ellen MacArthur, the founder of Ellen MacArthur Foundation, said: "we all know that cleaning up plastic waste from the beach and the sea is very important, but this year, plastic waste still surging into the ocean.

We need to go upstream and trace the source.

The new plastics economics global commitment book has "draw a line in the sand" for us, and the enterprises, governments and agencies around the world are united in the clear vision of creating a recycling economy.

Erik Solheim, executive director of the United Nations Environment Programme, said: "marine plastic pollution is the most obvious and worrying thing in the plastic pollution crisis.

The new plastics economics global undertaking lists the steps that businesses and governments must take to find solutions to the root causes of plastic pollution. We will urge all parties concerned to solve this global problem to sign the undertaking.

As early as May this year, brands such as Nike, H&M, Burberry and Gap joined the Make Fashion Circular program launched by Ellen MacArthur Foundation, which was designed to recover

And products to reduce global

Industry waste.