The Horn Of Sustainable Development Has Blown Up. What Is The Textile Enterprise Hesitating?

In recent years, sustainable fashion has become one of the major trends in the world's apparel industry. This concept originated from the introduction and prevalence of "sustainable development" in the discussion of global economic issues, and was introduced into fashion discourse system.

With the awakening of global consumer awareness, more and more brands are beginning to adapt to this trend. Over the past 20 years, China has been in the global fashion. industry The role has changed from productivity to consumption. At first, China moved the clothing manufacturing industry to the southeast coast with cheap labor force and low cost. After the demographic dividend period, China shifted from a large garment manufacturing country to a key consumer market.

At the same time, there is also a view that Chinese clothing. market It is still in the period of consumerism, and consumers' consumption will be strong, but consumer awareness is not mature enough. Since sustainable fashion is considered to be a reflection of "anti consumerism" to a certain extent, it is still too early to promote sustainable fashion. Not only that, from the perspective of production, many domestic clothing brands are still in the extensive operation stage, and the requirements for sustainable development are beyond their capabilities. In the Chinese market, it may be the brand, not the consumer, who is not ready for sustainable fashion.

It can be seen that sustainable development is the way of survival and development of textile enterprises. Only by keeping pace with the requirements of the times can we develop ourselves better. In the fierce market There is a place in competition.