The Value Of Community Needs To Be Excavated. It Is Difficult To Judge The Prospect Of Electricity Supplier.

< p > e-commerce observer and WAN Qing consulting CEO Lu Zhenwang believes that the electricity providers need to do logistics in the community, and others do not need it. "Now everyone has a cell phone and can buy online at any time. Why do they want to shop in the shop?" < /p >
< p > Lu Zhenwang said that he had not been very keen on "Hey guest" because in the community, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > clothing < /a > 3C product experience value is not obvious, residents should experience clothing, can directly go to the clothing store experience, "Hey guest" launched experience and failed to bring too much value for its store, "not to open a shop is O2O, I feel" Hey guest "has no value. < /p >
< p > < < a href= > http:// > www.sjfzxm.com/news/index_c.asp > > hey > /a > most of them are mainly express and express service. "Opening a store to do express business is too costly." Lu Zhenwang pointed out that because "Hey guest" shop is usually decorated very well, and the area is not small, which is at least 5 times higher than the cost of an ordinary Shun Feng distribution point. < /p >
< p > < < a href= > http:// > www.sjfzxm.com/news/index_c.asp > > parcel collection point < /a >, Lu Zhenwang thinks that many community service centers have the function of "self promotion", it is also very difficult to set up collection points in supermarkets, because there are so many supermarkets, and the electricity suppliers will also need to spend a lot of energy and difficulty in integrating these supermarkets. "There are many supermarket chains with different brands in China, Alibaba, Jingdong and other electricity providers are going to talk about cooperation and go directly to integrate, I feel it is not a simple matter." < /p >
< p > talking about the business model of "La Carla" shop, Lu Zhenwang pointed out that this was the first way in Japan in 1990s, but now the value of this way is no longer existent, because everyone has mobile phones and can be purchased directly on the phone. < /p >
< p > he thinks, "in the community, the main business of e-commerce is to do well in logistics and distribution, and there is no concept of electricity supplier community-based." < /p >
< p > Huang Zirong, Secretary General of Guangdong Internet Commerce Association, pointed out that "Hey customers" and "open shop treasure" are just an attempt by the non electric company to cut into the electricity supplier. At present, the scale is not large enough to judge whether the future can be successful, but the community must have great excavation value for the electricity supplier. < /p >
< p > Huang Zirong said that the biggest business of SF is commercial express rather than e-commerce express. The proportion of electricity business accounts for the total business volume of SF is very small. "Hey passenger" is less than 1000 in the whole country, with a small scale and short development time. It is hard to define this mode as unsuccessful. < /p >
< p > Huang Zirong pointed out that La Carla is also looking for a way to enter the electricity supplier, but it is actually a service provider. Whether the online shopping can become the main business of La Carla remains to be seen. < /p >
< p > Huang Zirong said that the collection point of e-commerce layout is to integrate and utilize community resources. However, the number of collection points actually landed is very small. "The process of system docking and integration will be very long." However, the value of deep ploughing is very great for the community, because "in terms of trend, close to customers and providing better service experience for customers is a future development direction." < /p >