2014 Luxury Brands In The First Half Of The Year: Dynamic Inventory In Mainland China

< p > < < a href= > http://sjfzxm.com//business/ > > < /a > luxury goods group, the Chinese market which used to serve as a sales engine remained depressed.

The reason why most luxury brands are slowing the growth of China's market performance this year is due to the impact of China's anti-corruption policies and the slowdown in the demand for luxury goods in China.

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< p > for some luxury groups, the Chinese market, which used to serve as a sales engine, is still in the doldrums.

The reason why most luxury brands are slowing the growth of China's market performance this year is due to the impact of China's anti-corruption policies and the slowdown in the demand for luxury goods in China.

In the first half of 2014, most luxury brands took the initiative to slow down the pace of growth in the number of new outlets, down from an average of 10~15 per year to 2 a year, in order to avoid over exposure of brand exposure.

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< p > < < a href= > http://sjfzxm.com//business/ > > /a > > the world's 15 largest luxury brands including LV, Gucci and Givenchy. In the first half of 2014, the number of newly opened stores in China was 28, 7 stores were reopened and 3 stores were closed.

Among them, Givenchy opened 5 stores in the first half of the year, ranking the top.

Followed by Armani, opened 4 stores.

Dior, MontBlanc, Ferragamo opened 3 new stores, LV, Prada and Burberry opened 2 new stores, and Gucci, Gucci, Tiffany, and gore opened 1 new stores.

The Chengdu international financial center is located in the first half of the year. In the first half of the year, it entered 6 international first-line luxury brands: Dior, Chanel, Tiffany, Givenchy, Fendi and the Philippines.

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This year, Cartire was trapped in the "quality gate" and its sales in mainland China slipped. At the beginning of this year, the Fuzhou oceanic crystal shop was closed. In January, the IN88 store of Beijing in Beijing was reopened and opened at the end of March, and the Beijing China World Trade Center store was reopened at the end of March.

GUCCI Shanghai Huarun Times Square shop closed in early April, and Beijing Xinguang Tiandi store reopened in January.

Armani Beijing Yansha store reopens at the end of March.

Prada Xinguang Tiandi store reopened in January.

At the end of March, Burberry withdrew from Fuzhou Dongfang department store and entered the ocean crystal code in April. Shanghai port Heng Heng shop reopened in June.

Givenchy Nanchang Parkson shop reopened in January.

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< p > > a href= "http://sjfzxm.com//business/" > luxury goods < /a > brand researchers believe that the Chinese luxury market has been divided rather than the slowdown in luxury consumption in the Chinese market.

From the development trend of luxury goods in the first half of this year, while some luxury goods growth has slowed down, other brands have maintained rapid growth in the Chinese market.

Although the traditional luxury brand has slowed down in China, some new international luxury brands, high-end niche brands and customized brands have maintained double-digit growth in the Chinese market.

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