CHIC2014 Ten Highlights Of China International Clothing And Accessories Fair

< p > < strong > 1. mode innovation, business opportunities less than /strong > /p >

< p > in the face of market changes, instead of passive change, it is better to take the initiative to attack.

CHIC2014 will present a number of brand innovation models, including the "cloud Wardrobe" innovative concept and partner joining mode, the D2C mode I:RIN, the big pink dolls, the brand and channel double operation mode, the BALABALA mode of the lifestyle experience shop, the personalized tailored red collar, and so on.

Through the exploration of brand mode, we can see the development trend of cooperative brand and trigger the opportunity of cooperation between channel providers and brands in the new situation.

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< p > < strong > 2. regression quality, industry strong voice < /strong > < /p >

< p > in the endless stream of marketing tools, brands should not be tempted by external complexity, return to the essence and enhance the quality to become the strongest voice of the industry this year. On CHIC2014, Shishi exhibition group first issued the "China a target=" _blank "href=" http:// www.sjfzxm.com/ "clothing < /a > quality improvement declaration", launched a series of quality assurance measures for the Shishi brand endorsement; in addition, the international wool Bureau will display reciprocal cooperation with YOUNGOR, CERRUTI 1881, GIEVES & amp; and so on, providing a plan for the improvement of the quality of medium and high-end men's clothing, and giving more inspiration to quality improvement.

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< p > < strong > 3. overseas participation, focusing on design < /strong > < /p >

< p > if you pay attention to overseas brands, you will see nearly 400 international brands from 20 countries and regions such as Britain, the United States, France, Italy, Germany, Austria and Turkey on CHIC2014.

At the same time, the exhibition also invited some representative personages of the new generation a target= "_blank" href= "//www.sjfzxm.com/" in the European era, such as Anja Gocke, a German designer who had served Vivienne Westwood.

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< p > < strong > 4. integrated innovation, perfect matching < /strong > < /p >

< p > effective integration of industrial chain elements is the common concern of enterprises at different stages of development. The quality of R & D, processing, production and supporting resources is screened out in two areas of CHIC resources and trends. You can find useful, practical and useful solutions to optimize production chain.

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< p > < strong > 5., the support force and cluster cooperation < /strong > < /p >

< p > government group and industrial cluster exhibitors are another hot spot of CHIC 2014.

A famous town of cotton clothes in China, Haicheng City, Liaoning, Haicheng, China, a famous denim clothing Town, Guangdong City, Foshan District, Junan, China's children's wear Town, Dalian, China, a famous knitting city in China, Dalian, China, < a _blank "href=" //www.sjfzxm.com/ "." leather "/a" fur clothing city, "Tong Er Bao", the provincial capital of China's leather capital, China's leather capital, China's leather and fur clothing city, China's famous shirt Town, Dali Chen, China's children's wear town. China's famous leisure wear city - Fujian Shishi, a famous Chinese suit city - Dalian, Pulandian, Liaoning, China's famous city of wool cold proof clothes - Shaanxi elm,

They will not only show new emerging brands and regional advantages, but also be expected to form inter provincial industrial clusters.

The amazing effect of this combination of strength and strength and complementary advantages is waiting to be seen.

In addition, under the organization of China's "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "Industrial Federation circulation branch, the new fashion brand exhibition area of China has made a new appearance, bringing a number of high-quality brands from the market after YISHION.

Cooperating with them is expected to become the next growth of the garment industry.

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< p > < strong > 6. terminal innovation, interactive marketing < /strong > /p >

< p > consumer driven era affects the competition between terminal stores and seeks more innovative means.

The CHIC 2014 trend area integrates 3D printing, 3D visualization technology, AR interactive technology, big data application and other interactive marketing tools, which can be used to display the interactive marketing elements of brand development and retail terminals.

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< p > < strong > 7. multiple channels, gathering forum < /strong > /p >

< p > to seek business breakthroughs, customers can not only seek brand cooperation at the exhibition, but also participate in the dialogue and exchange with the important guests.

Guests include Mr. Wang Yao, vice president of the China Federation of Commerce, Mr. Matthew Shay, chairman and chief executive officer of the US Retail Federation, Mr. Christophe Billet, an internationally renowned buyer consultant, Oteri J (global) business management and operation company, and Bao Yifang, chairman of the former Florence town business operator RDM company.

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< p > < strong > 8.. The show is upgrading, pointing to business opportunities < /strong > /p >

< p > CHIC2014, a Sino research international organization with strong channel business resources, orchestrated the "high-end business docking show".

100 shopping malls and shopping centers and 100 agents will be invited to see the show.

Adopt the way of corporate speech and fashion show to push the brand information to the on-site channel providers, so as to achieve the real name contact and precise docking between the brand and the channel.

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< p > < strong > 9., the trend is blooming, inspiring popularity < /strong > < /p >.

< p > annual CHIC will invite authoritative institutions to show the coming year trend vane.

CHIC2014 is no exception. There will be WGSN trend symposium, Copenhagen leather, fur technology, color trends, The Wool Lab 2015 spring and summer wool fabric fashion trend discussion and so on. Many activities will be shared with you.

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< p > < strong > 10. service upgrade, WeChat docking < /strong > < /p >

< p > with the evolution of social media, < a href= "//www.sjfzxm.com/news/index_z.asp" > CHIC < /a > is also advancing with the times to seek more efficient and precise docking mode for exhibitors and customers.

Please join CHIC WeChat account immediately. Not only can you enjoy all the exhibition trends, but also you can immediately invite the brand to meet with you at the exhibition site.

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