UNIQLO And Other Fast Fashion Meet The Best Times.

Under the "lipstick effect" of global economic weakness, luxury goods and fast fashion are just like two heads on the seesaw -- luxury goods are in the "worst times". Many international luxury goods brands including LV and GUCCI have suspended plans to open new stores this year. But at the other end, the international fast fashion pioneer UNIQLO, like "best times", has speeded up the pace of opening stores, and has been advancing all the way.

Recently, UNIQLO held a grand press conference in Beijing, announcing that the world's largest and newest flagship store will be opened in September 30th. Pan Ning, senior executive vice president of fast marketing group, said that UNIQLO currently has more than 200 stores in more than 50 cities in China. In the future, UNIQLO will continue to take root in the Chinese market and strive to open 80~100 new stores a year.

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"The more economic downturn, the more affordable fashion will give broader room for development." This has always been the golden rule of the fashion industry. UNIQLO itself was born in the depression of Japan. Today, the global economic downturn and purchasing power decline, but it does not mean that people do not spend. In order to curry favor with those consumers who are still picking on their purchasing power, UNIQLO has made a lot of money.

First of all, UNIQLO opened its new store in the most fashionable commercial street, Huaihai middle road.

The first selling point of UNIQLO flagship store is shopping. clothes This thing itself has become very fashionable. You know, walking into UNIQLO, there will be no shopping guide to introduce and sell around. UNIQLO promotes self-help shopping. How to improve the interest of shopping? In more than 8000 square meters of new stores, there are more than 600 models in five layers, so that customers can draw inspiration from the models. If you pick your eyes and want to take a comprehensive look at the clothes you choose, you can also use many LCD screens in your shop to easily browse all the products and their matching effects in the store.

UNIQLO and Designer The short sleeved T-shirt has been transformed into a fashionable cultural symbol. The new store built the 5 floor of the world's largest UT STORE, displaying the popular culture and unique charm of UNIQLO design t-shirt. In order to celebrate the opening of new stores, UNIQLO has launched a unique UT series.

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For the fast retailing group of UNIQLO, this store is not only the biggest flagship store of UNIQLO brand, but also has greater ambitions.

In Japan's recession, which is built by UNIQLO, cheap is the goal of most people. It is a good medicine for UNIQLO to reduce the cost by using rich colors to make up for the defects of single style. But UNIQLO only considers the basic funds, and has not fully considered fashion, which has always been criticized by the fashion industry in the mainland.

It is worth noting that in addition to UNIQLO, the four major brands of the Xun group are: the Japanese local fast fashion brand GU, the elegant French dress, Comptoir des Cotonniers, the French romantic beauty lingerie design brand Princesse tam.tam and the Japanese brand PLST, the main softening fabric, which will be the first time to open stores in the Chinese market and join the global flagship store of UNIQLO.

In this way, the rich brands make up for the shortage of UNIQLO products. And the 4 brands that used to have no reputation in China are also trying to see whether they can be accepted by Chinese customers by using new stores to test the water.

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UNIQLO always sticks to the preferences of mainland customers and always chooses celebrity endorsements that the public is currently seeking. This time, in conjunction with the opening of the world's largest and newest flagship store, UNIQLO has launched 5 new brand ambassadors: actor, actor, actress, Dong Hebin, and ballet dancer Hou Honglan.

Although these 5 celebrities are engaged in different industries, they have made some achievements in their respective industries through their efforts. UNIQLO believes that their spirit is very compatible with the brand spirit of UNIQLO. Adhering to the theme of "BEST SHANGHAI excellence, new starting point", they will work together with UNIQLO global flagship store, with a series of image publicity including TV advertising, outdoor advertising and print ads to promote the global flagship store of UNIQLO.