Korean Outdoor Brand Sales Increased By 21%

Since the second half of 2012, the domestic demand market in Korea has been sluggish. Clothes & Accessories All sectors are showing signs of failure. Only outdoor brand clothing achieves two digit growth. In January and February this year, the overall sales of Lotte Department Store in Korea increased by 2.7% compared with the same period last year, and sales of outdoor brands increased by 21.3% over the same period last year.

Industry related experts pointed out that the first application of age wide is an important reason for the rapid development of the outdoor market. In 2000~2005, outdoor merchandise is a relatively unfamiliar concept for Korean consumers. At that time, the main consumers of outdoor brands concentrated on people over 40~50 years old. Recently, age is gradually spreading to the 20~30 age group. It is reported that from 2010 to 2012, the proportion of KOLONSPORT over 30 years old buyers increased from 24% to 36%.

Because outdoor brand clothing has good ventilation and sweat characteristics, besides climbing and sports, it can also be regarded as casual wear everyday, so it is regarded as another popular reason for its popularity. Bbu Ryak, President of Jiang Taishan, said, "outdoor brand market is eroding the leisure sports clothing such as golf".

According to statistics, in 1 and February this year, Lotte Department Store's casual wear and golf are exclusive. clothing Sales fell by 11% and 3.4% respectively over the same period last year. In 2012, there were more than 20 outdoor brands imported from Korea and newly established entities. First, Mao founded BEANPOLE brand, and HyungJi, which has always made adult fashion business, began importing sales of brands such as rolls FIS and Wildrover.

In addition to the above reasons, many outdoor brand businesses believe that the weather in Korea is also the main driver of the rapid expansion of the outdoor market. Hwaseung director Kim Po Hing said, "sales in the second half of last year were not very optimistic. Sales began to soar after the advent of strong cold weather." K2, South Korean Minister Li Taixue said, "after March, the weather continued to warm on weekends, and sales increased by 30~40% compared with the same period last year". Li Zhenghuan, director of rolls Fyes, said, "now that the season is changing, sales are rising both in outdoor brands and other spring clothes."