Wenzhou: "Double Sound Cannon" In Clothing Industry

Industry is one of the pillar industries in Wenzhou.

And women's clothing is the "double gun" in Wenzhou's clothing industry.

Wenzhou clothing, after 20 years of hard work, has gone all the way to the factory economy after the shop, and has gone to the forefront of the apparel industry in all walks of life by focusing on the industrial upgrading of product quality management, and then to the brand management and scale management.

In 2000, the Wenzhou municipal government put forward the slogan "wear Wenzhou" and put the "China famous clothing city" in the government's work plan. In 2001, the annual output of clothing in Wenzhou reached 16 billion 500 million yuan, accounting for 1/10 of the whole country. In 2002, the China Light Industry Expo settled in Wenzhou, which highlighted the leading position of the Wenzhou garment industry in the Chinese garment industry.

Advantages:

1, the market is good.

2, information is developed.

3, the spirit of cooperation is strong and regional characteristics are obvious.

4, the country's first agent system.

5, large-scale production + large-scale dissemination.

Inferiority:

1, the regional characteristics are obvious, which limits the development of foreign countries.

2, brand positioning is not very clear, resulting in many styles of products are not concentrated.

3, lack of brand strength.

4, family management costs are high.

The top brands and enterprises are: good news birds, Zhuang Ji, French, Xia Meng, Muse bonwell, Semir, Kangnai, snow songs, good days, Li Gu, red crowned cranes and so on.