In The Next 5-10 Years, Clothing E-Commerce Will Still Be In A Period Of Rapid Development.

Years ago, China

From the perspective of netizens, Chinese netizens are relatively young. Until two or three years ago, Internet users in China accounted for 70% of the total number of Internet users under the age of thirty. Now these Internet users are becoming mature and purchasing power is stronger and stronger. They have developed the habit of using the Internet and buying things online, and the driving force they bring to e-commerce is very strong.

From the perspective of commodities, China's e-commerce from software, books, audio-visual products,

Another depth is regional differences.

China has a vast territory, from the east to the West.

However, a trapezium structure always exists, for example, the penetration rate of Internet users in Shanghai is 68%, and Beijing and Hangzhou are over 60%, but Shaoxing, Jiaxing and Tianjin are only 50%. Chengdu, Chongqing and Wuhan are 40%. The penetration rate of netizens is trapezoid, and e-commerce from east to west, from urban to rural areas still needs several years of progress.

So I think China's e-commerce is still very long. In the next five to ten years, it will be at a stage of rapid development.

This rapid development is based on a very shocking basis: last year, online shoppers reached 180 million, while some of Taobao's best sellers reached a peak of twenty million a day.

E-commerce has a good prospect in China. To further explore the economic foundation and social foundation of China's e-commerce, we can find that Chinese young people are brave enough to try, pursue fashion, be active and have close ties with each other, so it is very easy to form word-of-mouth.

In addition, China's large and medium-sized cities have a fast pace of life, and the salaried class can only use the Internet for leisure, entertainment and shopping.

Once China's Internet users use the Internet, their dependence on it is almost impossible to get rid of, and this dependence will become deeper and deeper.

This is because the Chinese media are relatively monotonous. Netizens are willing to express their views on the Internet and communicate with friends online. The Internet has become the largest consumer of Chinese Internet users.

According to our survey conducted last year, the average Internet users in thirty large and medium-sized cities in China spend much more time on Internet than TV.

Another reason is that China has spent seven years surpassing the fifteen year level of the United States: the Chinese are very creative, very good at business, developing e-commerce, and need basic social facilities and basic economic facilities to develop, including ten years ago, China had no online payment, modern logistics, warehousing and logistics distribution. At that time, it was regarded as the three big mountains of China's e-commerce by foreign analysts.

But the three mountains did not form obstacles to China's e-commerce. For example, a migrant worker can ride out a bicycle to complete the logistics and distribution. Many people do not use credit cards, so we have developed the cash on delivery.

The unbalanced development of economy and society has become the driving force for the extraordinary development of e-commerce, such as intense work pace, urban traffic problems, life pressure, lack of credit system and so on.

This reminds me of the essence of the Internet. In my view, the Internet is a melting agent, which integrates the commodities in the traditional economic field and various economic activities related to commodities.

At the same time, the Internet has gradually melted traditional sectors of the economy.

For example, the publishing industry has had a huge impact. There are several hundred years of newspaper failures in the United States, and the IT industry, in the computer city of Zhongguancun, can not see a large number of consumers like before, they have bought through the Internet.

A traditional economic link that the Internet will break through is intermediation, including channel sales.

This requires us to pay more attention, because many brand clothing enterprises are using traditional channels to sell, which is a major goal of the Internet impact.