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Children'S Clothing Market Strategy Is King &Nbsp; Marketing Is King.

2011/8/31 11:53:00 48

Children'S Clothing Marketing Strategy Marketing

When it comes to the goal strategy of children's clothing market, enterprises choose the target market by market segmentation strategy. First, we must determine how many sub markets should be selected as the target market and how well they enter the market, which is the coverage strategy of the target market.

When making a target marketing strategy, enterprises usually have the following choices: non

difference

Marketing strategy, differentiated marketing strategy and centralized marketing strategy.

1. differentiated marketing strategies

Differentiated marketing strategies refer to

enterprise

According to the different characteristics of different market segments, a variety of marketing combinations including multiple brands, styles, scales, prices, distribution channels and advertising forms are adopted to meet the different needs of consumers.

Differentiated marketing strategy is the product of the diversification of economic development and consumer demand, and also the result of market competition. In recent years, some large enterprises at home and abroad have adopted this strategy.

The advantage is that the total sales volume can be expanded.

increase

Market share and multiple marketing mix can enhance the competitiveness of enterprises. The shortcoming is that production costs and marketing costs will increase.

2. centralized marketing strategy

A centralized marketing strategy is to select a niche market as the target market and concentrate on specialized production and sales to meet the needs of specific consumer groups.

The advantage of this strategy is that it can make the product occupy a dominant position in the local market. Specialized production and single marketing combination can help enterprises to reduce costs.

target

The market is narrow. Once the market changes, enterprises will not be able to adapt.

3. non differentiated marketing strategies

Enterprises regard the market as a whole and a large target market. They no longer segment the market, nor do they design products according to market differences.

Enterprises believe that consumers have the same needs, only to launch a product, formulate a single marketing mix strategy, and explore the whole market.

The advantage of this strategy is that products can be produced in large quantities, with large quantities of storage and pportation, and unified.

Sale

Unify advertising to reduce costs.

For example, before the reform and opening up, FAW only produced Jiefang brand cars, and Tianjin bicycle factory only produced Flying Pigeon Brand bicycles to meet the needs of users nationwide.

The negative effect of the non differentiated marketing strategy is: ignoring the differences between the different segments of the market, the personalized demand of the consumers can not be satisfied.

When a number of enterprises in the same industry adopt this strategy, the market competition will be fierce, resulting in a decline in corporate profits.