Anta "Dare To Be More Perfect"
In 1994, it hung for the first time at the door of a shoe factory in Jinjiang, Fujian.
Anta
With the development of more than ten years, Anta has developed into one of the largest marketing oriented sporting goods companies in China. Ding Shizhong, chairman and chief executive officer of the board of directors, was named the seventeenth "China's ten outstanding young people" because of its special contribution to Chinese sports, and was appointed as the representative of the Eleventh National People's Congress.
Anta is second to none in China.
Sports brand
Since 2001, Anta has been the first brand in the Chinese sports shoes market for 6 years.
Anta's sports marketing strategy has always been appreciated by the industry. Anta has sponsored many top domestic competitions, from the CBA professional league to the National Volleyball League, from CUBA to extreme sports, from the ten games to the ping-pong League, and Anta can be seen everywhere in China's top competition.
Through more than 10 years of development, Anta has grown into a first-line sports brand that can shoulder Nike, Adidas, Lining and so on. The slogan "Anta never stops" has become a familiar slogan of Anta brand communication.
Classification of Anta Anta products
Anta sneakers: Anta sneakers, including Anta
Xiangyun running shoes
Series, Anta
Arch running shoes
Series and so on.
Anta sneakers use Anta's unique "core technology". The design concept of sneakers comes from running groups that meet the needs of professional running and fashion fitness, and meet the characteristics of the group in pursuit of professional performance and personality fashion color.
Anta basketball shoes: Anta basketball shoes include Anta bossy series, Anta Scola series, Anta CBA series, Anta forward series and so on.
Anta basketball shoes adopt A-CORE shock absorption technology, A-CORE is the Chinese "magnetic core".
Anta pioneered the concept of magnetic core, which is synchronized with international high technology and has unique characteristics in the field of sports shoes development in China.
Anta casual shoes: mainly Anta.
Tennis shoes
Anta outdoor sports shoes, Anta comprehensive training shoes and Anta board shoes.
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