New Highlight Of Home Textile Industry, Nantong Home Textile Micro Supply, Challenging The Large Home Textile Market

Suddenly, like a night of spring breeze, thousands of stores are opening.

The micro supply market of Nantong Home Textile City in China is growing. At present, there are nearly 400 merchants settled in Nantong Home Textile City. Last year, the sales exceeded 2 billion yuan.

China Nantong Home Textile City is located in Chuanjiang Town, Tongzhou District, Nantong City, Jiangsu Province. The city is known as the third largest home textile market in the world.

The city has creatively entered the mobile Internet from opening stores and selling on the Internet.

Micro supply market is a market for supply to micro merchants, which has become an active stage for the new generation of home textile merchants.

Gong Yifeng graduated from university in 2006. He avoided the routine that Lao Tzu had been engaged in home textile for 30 years and sold more than 100 million yuan annually. He came to Shanghai to engage in e-commerce, registered the "Kouzi" trademark, and set up flagship stores on Tencent, Taobao, Tmall, JD and other major e-commerce platforms. Last year, online sales reached 160 million yuan.

He is optimistic about WeChat business. Last October, he rented more than 1000 square meters of stores in the WeChat supply market of Nantong Home Textile City, named "h+", and began to set foot in WeChat supply. In the first month of opening, it created a sales performance of more than 2 million yuan. At present, he has more than 3000 SKUs designed and produced independently.

"Cayenne" has developed more than 2000 styles of products in 18 series, such as knitting, sanding, thermal insulation and functional home textiles. Upload pictures and settle freight through mobile APP software. At present, Cayenne supplies more than 20000 WeChat merchants, orders more than 1800 a day and sells more than 150 million yuan annually.

Young people choose WeChat business, and WeChat business makes WeChat supply. In the WeChat supply market of Nantong Home Textile City, Jiumei, Hongmi, Ninghao, Yunshang Yunxia, Beizifang, Weilan, Haocomou, Laiao came into being as the times require, and became a leader in the industry.

"Looking for home textiles" is a net. Seeing the heat of micro supply, one end of it went down. "Find Home Textile APP" came into being. One click forwarding and one click downloading of pictures can help merchants solve all the links from commodity display to operation, logistics and even after-sales online in the B2B field.

Since last June, "Find Home Textile" has customized APP for 400 micro suppliers. In Nantong Home Textile City, a micro supply market has taken shape. WeChat merchants can easily do business by downloading their APP and forwarding their favorite products to their social software.

Young people play a leading role in micro business and micro supply. The management committee of Nantong Home Textile City is taking advantage of the situation to adapt to the new normal and create a new business model. It is further improving the planning and layout of micro supply market and making the ecological industrial chain of micro supply longer and wider.

On March 15-17, there will be micro supply merchants from Nantong Home Textile City participating in the Shanghai Family Expo. We are pleased to see that small and micro suppliers are challenging the home textile market.