Textile And Clothing Exports Must Be Suitable For Local Tastes.

Early spring morning, from time to time, the Russian aunt came to China's Heihe market early.

To the food, a whole bag of bags to sweep the goods, and then back to Russia, to sell goods at a price of 3 to 5 times higher than the original commodity, to earn the difference between the two.

This year, this situation has been increasing in border town trade.

Reporters recently learned from our city's foreign trade industry that recently, Russia, which had mainly supplied goods from countries such as Turkey and Europe, caused large demand for goods in short supply due to policy reasons.

Some Chinese products

The price of goods exported to Russia is doubled, for example, a price of a thousand yuan carpet in the country is priced at 5000 yuan in Russia.

On Tuesday (April 26th), Constantine, head of the Russian pavilion at the global trade and Trade Association, arrived in Chongqing. He was very anxious to find the right manufacturer to sell things to Russia. "We need it now, whether it's home textiles, clothing or large machinery and equipment."

The order net trade hall sold 1 million yuan in half a month.

"It is very difficult to buy fancy home textiles in Russia."

Constantine said that these commodities, which are more common in the Chinese market, have become a symbol of luxury in Russia.

Russia's home textile industry is not well developed. Not only the scale of the production workshop is small, but also the equipment is old, which leads to the inferior quality of its products among peers. Although the price is cheap, few people are willing to buy it.

"What the local rich really love is textiles from China. These brightly coloured and soft goods are always the" Darling "of the Russian market.

Constantine made an analogy. These textiles in the Russian market were once regarded as the status symbol of local consumers.

This is only a microcosm of the Russian textile market.

Liu Qin, a Chongqing student studying at a Russian University, seems to be getting more and more serious this year.

"From home to Russia, I will take as many necessities as possible."

Liu Qin said that buying sheets and clothes in Russia today is either expensive or of poor quality.

Huge demand for Chinese textiles in the Russian market sales, showing a rapid upward trend.

Take the Internet trade hall set up by the cross-border e-commerce global network trade association as an example. Only in the first half of April this year, the order volume of Russian customers has already broken through millions of yuan, and the number of orders is increasing. It is estimated that the number of textile orders will increase from the current 20% to 60% in the two quarter of this year.

In addition to the surge in volume, these textiles, which are common in the domestic market, have multiplied their value in the Russian market.

The head of the global trade and Trade Association introduces a 5 square meter handmade woven silk carpet, which sells for about 1000 yuan at home. However, when the same quality products are exported to Russia, the local price is about 5000 yuan, and the premium is nearly 4 times.

Demand clothing, household and other 5 commodities favored.

"Russia is in the" one belt and one way ". There is a high demand and supply match between Chongqing and Russia.

Yang Guoqing, chief representative of the Municipal Foreign Economic and Trade Commission's representative office in Russia, said that more and more Russian businessmen will turn to China under the influence of the European and American environment.

Publicly available data show that Russia has been living in Europe for a long time. In Russia's local supermarkets, European merchandise accounts for 60% of the total market share, while the share of Chinese goods is only 10%, which lasted until 2013.

Because of policy reasons, European goods such as clothing, daily necessities, food and so on have been shrinking rapidly in the Russian market, which has finally dropped to 10% today, while Chinese goods take advantage of this opportunity to seize the market quickly. Various Chinese made products are increasingly appearing in the Russian market, which has already exceeded the local market share by 50%.

Constantine said that at present, the top five most popular commodities in the Russian market are clothing, electronics, baby products, home products and home decoration.

In the Russian market, not only the home textile products are favored, but also some industrial equipment demand is not small.

"Russia is rich in mineral resources, concentrated in industrial enterprises, and relatively small in local environmental protection enterprises. This is also a value depression."

Chongqing, director of marketing department of Tiangong Environmental Technology Co., Ltd., Ms Zhu said, while the domestic market is relatively saturated and fierce competition, for example, many small and medium-sized manufacturers in coastal cities deliberately launch low-priced products and lower industry prices, and the whole market is in a "Red Sea".

"Russia is an industrial country. We have observed that some cities in Russia have begun to attach importance to air quality and water environment safety, and there is great market space."

Ms. Chu said recently that the company had just knocked down the plan and decided to sell water treatment equipment and air purification equipment to Russia.

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Opportunities for Chongqing faction to plan to enter Russia

The huge demand in the Russian market has led many Chongqing enterprises to see opportunities.

"Russian textile industry has been depressed for many years, and its domestic products can not meet the local market demand and import dependence is high.

In addition to cotton and pure wool fabrics and some industrial textiles, other textiles such as silk, artificial silk and curtain fabrics are mainly imported from China, Southeast Asia and Turkey.

This has provided Chongqing enterprises with great market opportunities and expanding space.

Jiang Lingjun, director of the Chongqing inspirational uniform factory, said that the cheongsam made before them has been exported to the European and American markets. Now it wants to export the cheongsam and other special costumes to Russia and other "Chongqing New Europe" countries.

Yang Guoqing said that Chongqing's manufacturing industry is upgrading and pformation, and the release of excess capacity through cross-border electricity providers is the opportunity to "go global" to create brand influence.

Mr. Huang, director of Chongqing East's Clothing Co., Ltd., says that at present, their annual output is about 3000000, of which 60% in the European and American markets.

"However, in the past two years, textile and clothing trade has become more and more difficult."

Huang said, on the one hand, global economic and trade growth is weak and overseas market demand is declining, and domestic textile and clothing exports have declined overall.

On the other hand, due to the high labor costs in China, some orders began to pfer to Southeast Asia, and the rapid rise of garment industry in neighboring countries occupied the space of China's garment industry.

Last year, for example, the profit margins of their export businesses were at least squeezed by more than 10%.

Nowadays, their business is gradually shifting to the Middle East and other places.

Lin Lin, head of Xiaolin's bedroom decoration, said that at present, the export business of Xiaolin's bedroom decoration is concentrated in the United States. This year's export business can only be flat. If there are emerging markets, it will also consider entering.

Zhang Minshu, chairman of the Chongqing professional clothing association and chairman of Li Tai clothing, also said that the pressure of the clothing industry is now high, and finding new market is a way out for the garment enterprises. They intend to start receiving orders from the end of this year.

Cheng Cheng, head of Chongqing's company, said that at present, he is in contact with a large cross-border electricity supplier in China. He hopes to set up a line exhibition hall in Russia, establish a brand image in the overseas business group, and then provide a series of localization services through the integration of online and offline businesses.

Suggestion

Textile and clothing exports must be suitable for local tastes.

The market has, how to grasp the opportunity?

"For clothing exports, the first thing is to understand the local market situation and make products suitable for local consumers' tastes so that they can quickly occupy the market."

Jiang Lingjun said that in Russia, for example, the Russians focus on dressing, the styles are new and fast, and there is a big difference in the market consumption ability. They either make high-end clothing or go directly to the low end, and the overall profit is less than that of the European and American markets.

In addition, exchange rate and other monetary policies and export quotas will also affect the export of enterprises at any time. This is also one of the elements that clothing enterprises must master.

"To do the single business, we need to pay more attention to the specific details of payment and payment."

Zheng Yuying, executive vice president of Yuzhong Association of Chongqing clothing association, and TTB Europe Han fashion brand director, said that the Chaotianmen Chongqing clothing wholesalers, for example, have been sold by intermediate brokers. There is no correlation between manufacturers and sellers, and there is no relevant contract agreement.

In the past, there were thirty or forty pieces in the Chongqing clothing association, but now there are less than five.

"Part of the enterprises of Chongqing faction are basically OEM when they receive overseas orders, and they do not own their own brands. This mode is not stable."

Mr. Cheng said that it is the most effective guarantee to brand the clothing brand in the local market.