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Clothing Companies Have Laid Out Multi Brand Strategy

2015/1/26 19:38:00 32

Service EnterpriseMulti BrandMarketing Strategy

  

Representing Enterprises:

Pathfinder

Beijing Toread Outdoor Products Co and Tu Tu (Xiamen) outdoor products Co., Ltd. and the original shareholders of Beijing road jointly signed the capital increase agreement in Beijing. The agreement agreed that the explorers would increase their capital by 150 million yuan to the map and obtain 20% of the investment after the investment.

  

Representing Enterprises:

PUMA

According to people familiar with the matter, Puma, the French luxury group Kering (Kai Yun), is looking for new buyers for the poor brand when the acquisition is about to enter fifth years.

  

Representing Enterprises: George White

George previously announced that the company intends to buy 60% stake in Lin Hao Wang holding Qujing Hao Xiang Garments Co., Ltd., the company said the investment does not involve related pactions.

The two sides signed the agreement on intent to pfer shares. The company intends to invest no more than 50 million yuan, and acquire 60% stake in Hao Xiang garments held by Lin.

Georges white intends to pay the share purchase and pfer payment with its own funds. After the agreement comes into effect, it will pay 30 million yuan as a deposit for Lin.

Georges White said in the announcement that the intent agreement was signed by the company's development strategy based on professional wear and retail supplement and future capacity pfer to China's central and western regions.

  

Representing Enterprises:

Hundred round trousers industry

Hundred round trousers industry is a traditional clothing brand operator, and the business mode is mainly based on brand alliance.

As of the end of March this year, the company has 1615 direct and franchised stores, including 1408 franchises, covering 28 provinces, municipalities and autonomous regions nationwide.

In July 17, 2014, the hundred round pants industry announced a restructuring plan to buy 100% of the cross-border retail outlet of the retail trade, at a price of 1 billion 32 million yuan.

Expert comment: it is necessary to divide the business into a long time. No matter whether the acquisition or acquisition is at risk of market operation, it is still important to continue to live.


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