China'S Brand Clothing Will Meet The Opportunity. China'S Manufacturing Should Take The Opportunity To Rise.

Its brand is no longer just the US President Michel Obama's patent.

Recently, President Xi Jinping and his wife, Peng Liyuan, visited together. Peng Liyuan was dressed in "a href=" //www.sjfzxm.com/news/index_s.asp "clothing" /a "and" bag brand ", which are all genuine Chinese products.

As a result, not only the related brands have become popular, many listed clothing companies have also benefited, but the stock market is booming.

There was even a big discussion about revitalizing national brands in China.

"P," many people interviewed by reporters said.

When many people are superstitious in foreign goods and luxury goods, the first lady in China is making a brilliant appearance in domestic brands, which may produce a strong demonstration effect.

It plays a great guiding role in supporting national industries and local brands.

At the same time, China made domestic brands such as domestic cars and domestic mobile phones should also rise up on the occasion.

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< p > < strong > domestic brand clothing welcome opportunity < /strong > /p >

Xu Wei, Professor of Guangdong University of Finance, said that the domestic brand concept stocks are expected to produce a strong demonstration effect, and then lead to other quality and taste of local a href= "//www.sjfzxm.com/news/index_h.asp" > brand dress < /a > consumption craze.

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Wang Yong, Secretary General of the brand China industry alliance, believes that Peng Liyuan will be able to boost confidence in high-end domestic clothing brands with domestic brands. Enterprises with branding awareness will welcome opportunities for development. P

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"P" has always been the brand recognition of Chinese clothing (000902, bar) industry is not high, consumption trend is still dominated by international high-end brands.

As a quality representative made in China, although many domestic brands already have a certain reputation, technological development, style innovation, marketing management and so on are relatively weak, let alone become the leader of fashion trend.

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< p > at present, China's < a href= "//www.sjfzxm.com/news/index_f.asp" > clothing industry < /a > boom is not high. According to the statistics of the China National Business Information Center, the retail sales of major retail enterprises in 2012 increased by 12.5% over the same period last year, down 9.1 percentage points from the previous year, and the growth rate was the lowest since 1999.

In the first half of the year, the retail sales grew by 11.1% over the same period last year, and the growth rate in the second half of this year has improved by 13.9%.

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< p > clothing prices continue to rise significantly inhibit consumer demand for clothing consumption.

In 2012, the volume of retail sales of all kinds of clothing in the major large-scale retail enterprises increased by only 2.3% over the same period last year, 2.1 percentage points lower than the previous year, the lowest level since 2001.

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< p > Li Guangdou, a famous brand marketing expert, believes that under the guidance of Peng Liyuan's domestic brand orientation, the domestic clothing brands, especially the high-end clothing brands will usher in new opportunities for development.

It can be said that because of the exemplary role of Peng Liyuan, the domestic clothing brand can not only become the first line brand of elegant fashion in China, but also is expected to rank among the world's top brands.

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< p > < strong > China's manufacturing should take advantage of the rising trend < /strong > < /p >

< p > the industry believes that the brand promotion caused by the first lady effect is not only in the field of clothing, but the domestic car and domestic mobile phone may be the next hot spot.

Moreover, the new government has always played a leading role in the rise of domestic brands in its own way.

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Last December, the Political Bureau meeting of the CPC Central Committee put forward the requirements of "strict thrift and frugality" for Party members and cadres, and put forward that all levels of government staff should strictly travel according to the regulations in P.

Subsequently, a number of provinces, including Gansu, Hunan, Hainan and other provinces, issued relevant regulations one after another, calling for "gradually pferring to their own brand cars without wasting any money".

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< p > although data show that official vehicle purchases account for only 2% of China's auto market, its demonstration effect still excites independent car companies.

These are also reflected in the stock market. Last week, the government's mass purchase of red flag H7 cars affected the auto sector's overall rise of 3.67% last week. The FAW cars (000800, stock bar), Guangzhou Automobile Group (601238, stock bar), the Great Wall automobile (601633, stock bar) and other auto stocks were trading on the market.

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< p > "for a long time, China's high-end consumers can't see domestic brands. These events will prompt them to change their ideas and change their shopping habits, and help domestic brands to occupy a larger consumer market."

Wang Yong said that the brand promotion caused by the first lady effect may appear to enhance the brand of the whole country's goods.

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At the same time, while promoting the brand of domestic products, the domestic brands themselves should also develop towards high quality and high grade P.

Improving quality and casting brand is not an overnight effort.

The most urgent thing for domestic brands is to set up their own image.

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< p > Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, said that in some industries, domestic brands face more severe challenges to foreign brands, such as the automobile industry, the washing industry, and foreign brands.

In these areas, it is necessary to increase investment in technology research and development, marketing channel construction and so on.

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If P does not have its core technology, it will be difficult to form its own core competitive advantage.

It is necessary for us to take a long-term view, establish our own unique advantages as soon as possible in technological R & D links, and keep pace with the improvement of R & D design capabilities in marketing mix advertising, public relations and channel construction.

Zhao Ping said.

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