CHIC2013:1000 More Than The Participating Brands Will Jointly Open The Clothing Industry Annual Debut

< p > 26-29 March, the twenty-first China International a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > clothing > Expo will be held at the Beijing China International Exhibition Center (New Museum).

In the 100 thousand square meters exhibition hall, more than 1000 exhibitors from 19 countries and regions will jointly start the annual debut of China's clothing industry.

< /p >

< p > after more than 20 years of market baptism, CHIC has witnessed many memorable wealth stories.

Nowadays, in the face of the new trend and new demand of market and industry development, CHIC2013 continues to deepen its own service with the theme of "strength refining", and advocates enterprises to tap the endogenous driving force of the brand, and create new advantages in market competition by changing the mode of production and innovating business models.

< /p >

< p > it can be said that < a href= "http://sjfzxm.com/news/index_z.asp" > CHIC2013 < /a > is a process of re examining and improving oneself, and is also an agreement with the brand in "refining" and growing together.

< /p >

In the summer of 2012, P, a Spanish old man, Warren Buffett, the founder of the Spanish clothing brand ZARA, was named "Amancio Ortega" in the world's richest list.

Under the background of the current low economic growth in Europe, Ortega's success is mainly due to its rapid development in China and other emerging markets.

< /p >

< p > looking back to 2012, under the influence of international economic environment, < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > the garment industry has encountered many difficulties, the international market demand is low, and export orders have been greatly reduced.

The overall development environment of the Chinese market has changed, and the era of speed, scale, low cost and other factor endowments has gone.

Facing the changes of internal and external market environment, China's garment industry has entered a pitional period of pformation and upgrading after nearly 30 years of rapid growth.

< /p >

P, where is the market and how to seize business opportunities?

In this regard, Oman Theo Ortega gives a clear answer to all costumes - concentration.

< /p >

P, Asia's most influential clothing trade professional exhibition, China International Clothing and accessories fair, also has its own resources gathering capability, which confirms that "the market is around us and never left".

< /p >

< p > < strong > brand agglomeration highlights the level of international exhibitions < /strong > /p >

< p > CHIC2013, with a scale of one hundred thousand square meters, brings together more than 1000 exhibitors in 19 countries and regions, forming the first show of China's garment industry.

< /p >

< p > Yangchun March, Beijing.

The twenty-first China International Clothing and Accessories Fair (CHIC2013), CO sponsored by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council, will be held on March 26-29 at the China International Exhibition Center.

< /p >

< p > 2013, a continuous number of CHIC with a scale of one hundred thousand square meters has been extensively collected and established through men's wear, women's wear, casual wear, "a target=" _blank "href=" //www.sjfzxm.com/ "leather" /a "/ fur / feather, children's wear, overseas exhibition group, fashion ornaments, pure design and other professional planning.

Focusing on the theme of "Lian Lian", CHIC2013 is also more committed to improving its own quality. It not only promotes more resources for growth oriented brands, but also promotes the brand evergreen service plan, and takes the innovative setting of functional areas such as high quality business district and technology experience zone, the meticulous organization of multiple commercial docking activities, and the research and development of mobile phone service terminals (CHIC-APP) and E-CHIC. It highlights the professional level of CHIC as an international garment trade exhibition.

< /p >

During the exhibition, more than 1000 exhibitors from China, France, Italy, Germany, the United Kingdom, Spain, Holland, Sweden, Greece, Turkey, the United States, Canada, Brazil, Australia, South Korea, India, China Hongkong, Macao and China Taiwan and other 19 countries and regions, and the "Ruyi 2013 China Fashion Forum", "Jack ninth China clothing brand annual awards", "China clothing business forum" and "CHIC2013 China clothing distribution" and other related activities will jointly open the annual "first show" of China's clothing industry, and become a platform for domestic and foreign brands to "come in and go out".

< /p >

< p > in recent years, the consumption ability of Chinese consumers abroad has made overseas brands look side by side, and how to enter the Chinese market with huge consumption potential has become a major proposition of many overseas brands.

< /p >

< p > as one of the highlights of CHIC, overseas brands are exhibiting a strong heat and the number of exhibitors is increasing year by year.

Companies in Germany, France and Italy came in a rush. The Turkey and Scotland pavilions were first joined. More than 400 overseas exhibitors made the number of CHIC2013 exhibitors in Europe more than ever before.

Among them, Italy Classeditori group with more than 10 line of men's wear brand to join E1 men's wear hall, the original Italy fashion voice CHIC2013, its exhibition area of more than 800 square meters, which means that the men's wear hall will first welcome the international exhibition group.

< /p >

In 2013, China will hold a series of activities of "Turkey cultural year", and CHIC2013 will also reach an agreement with the Ministry of economic affairs of Turkey to make Turkey a special cooperation country for the exhibition.

As a traditional tanning power, the Turkey Pavilion represented by PANDAS brand has brought together 18 excellent leather fur enterprises.

Its distinctive design style and advanced tannery technology bring an international spring breeze to the CHIC2013 leather fur exhibition area.

< /p >

< p > 2013, when the global economy bottomed out, CHIC2013 not only opened the door to China's market for high-end brands from all over the world, but also provided diversified choices for China's clothing market.

{page_break} < /p >

< p > < strong > the theme "Li Lian" stimulates the internal driving force of the brand < /strong > < /p >

< p > to actively enhance exhibition services, and advocate "exhibition of brand" as the theme of the exhibition brand. We should further enhance the internal driving force of enterprises by making good products, stabilizing the market, making new models, and making solid services, so as to "strengthen" the core value of the brand.

< /p >

< p > with the change of domestic and international economic environment, market environment, and the growth of industrial factor cost, the environment and conditions for long-term development of China's garment industry have changed a lot.

The global economic crisis that broke out in the second half of 2008 has shown signs of "bottoming" or "better", but the negative impact on the development of China's clothing industry is still continuing.

Accompanied by high inventory and high cost problems, China's garment industry has entered the pition period of adjustment and pformation after nearly 30 years of rapid growth.

< /p >

< p > clothing enterprises how to objectively locate their position in the market and industry in the new stage of development is very important for their own development.

After the "baptism" in 2012, the Chinese clothing industry went to reason in a "return" voice.

< /p >

< p > for this reason, Chen Dapeng, executive vice president of the China clothing association, pointed out that the practitioners of China's clothing industry have gone through a period of impatience. They are sober and realistically aware that the upgrading of the whole industry, including the emergence of a number of value brands, must be based on the overall improvement of the level of water made in China.

< /p >

< p > as a comprehensive integration platform for brand sustainable development and market development, CHIC2013 is facing the turning point of industrial development, and actively promotes exhibition services. With the theme of "strength refining", we advocate brand participation through further product development, steady marketing, new mode and solid service to further enhance the internal driving force of enterprises and "strengthen" the core value of brands.

< /p >

< p > "we should refine and display the most competitive things of Wenzhou clothing.

Men's clothing is the advantage of Wenzhou's clothing industry, so we need to make precise marketing, so we propose to build high-end manufacturing of Wenzhou men's clothing.

At the same time, we also hope that the high-end men's clothing will promote the coordinated development of women's clothing, children's clothing and other industries.

The head of Wenzhou clothing trade association said.

For the upcoming CHIC2013, Wenzhou menswear is no longer silent. The Wenzhou men's clothing manufacturers such as sage crocodile, Kuai Shuai, plummer, Canelli and so on are exhibiting CHIC2013.

This year, the Wenzhou Pavilion held the banner of "high-end men's wear to see Wenzhou", showing the craft and manufacturing level, design and development capabilities of high-end men's clothing manufacturers in Wenzhou, highlighting the manufacturing advantages of Wenzhou men's clothing manufacturers in high-end men's clothing.

< /p >

In the men's wear Hall of < p > CHIC2013, the domestic men's wear brand group is still participating in the exhibition. YOUNGOR, Bosideng, red bean, Nanshan and other enterprises show their brand in all directions.

YOUNGOR brings its MAYOR, YOUNGOR, GY, "hemp family" and Hart Schaffner Marx to the collective appearance, while the domestic leading enterprises in the field of down garments "Bosideng" in addition to bringing snow feather, ice cream and other 11 down brands to participate in CHIC2013, the Bosideng men's clothing also entered the men's clothing hall, and its 1152 square meters exhibition area has become the most of this exhibition.

The core of pformation and upgrading of garment industry is to establish an omnibearing innovation system so as to gain value growth and benefit advantages.

This includes brand management, fashion creativity, business model and industry chain integration, and so forth. Innovation is everywhere.

I believe that CHIC2013 will lead the whole industry in the layout of the changing situation and enter the higher value chain level.

Gao Dekang, chairman of Bosideng, said.

< /p >

< p > men's clothing enterprises echo the theme of "temper" with quality, while CHIC's women's wear brand shows its understanding of "Lian Lian" with fast fashion reaction and business mode innovation.

In recent years, the fashion world has springing up rapidly with the "fast, ruthless and accurate" as the main feature, which leads the fashion trend of the world.

In addition to ZARA and H&M, which are well known to consumers, some domestic brands also launch the concept of "parity and fast fashion" on CHIC and take advantage of the rich product line and more advantageous prices to quickly seize the market share.

The representative MJ style, alizardo, ONE MORE, COOPOOL and other brands have been exhibiting CHIC2013, with the help of the Asia's most powerful and influential clothing and clothing professional brand exhibition platform, expanding channels.

Among them, MJ style is an international comprehensive clothing and fashion shop, which launches more than 3000 fashionable styles in a row. Every week, customers will update the new products according to the customers' feedback, so as to satisfy the customers' demand for the trend and individuation, and attract the needs of the public at the price of the people.

During the exhibition, MJ STYLE will show "one-stop shopping platform for fashion wear" for customers.

< /p >

< p >, it can be seen that Chinese garment enterprises have begun to face the important pformation from the extensive development of quantity win to the victory of product quality and creativity, the innovation of business mode and the advantage of management.

< /p >

< p > for this point, children's clothing enterprises with keen competition in the market are also very well recognized, and they are exerting their strength in brand building.

Lining brand children's wear was unveiled at CHIC2013. Chen Xin, general manager of Tianjin wide cat Children Products Co., Ltd., as its independent carrier, said: "the purpose of this exhibition is to show the brand new image of Lining brand children's clothing. Lining brand children's clothing will expand the superiority of the sports attribute and increase the added value of the product itself, and use our sales new measures to improve the profitability of the single store and enhance the competitiveness of Xiao Lining in the market."

In children's clothing enterprises, the promotion of brand value has become a common understanding.

During the period of CHIC2013, the selection of "China's ten children's wear brands" for three years was held again.

The new site evaluation process is selected, and objective evaluation and suggestions are made from the industry and media from aspects such as brand value, product quality, marketing planning, and market recognition.

Barbara, Li Guo, Tao Di, Mamie Marka, Xiao Ban Ban and a number of "Second China's ten major children's wear brands" continue to appear in the E4 children's wear exhibition area this year.

< /p >

< p > when enterprises are meditating on the road of "Li Lian", social responsibility and benevolence and charity have become another way to "strength".

< /p >

< p > the central courtyard public welfare area jointly sponsored by CHIC2013 and China foundation for poverty alleviation focuses on CHIC's previous green environmental exhibition booth evaluation cases, China's poverty alleviation fund's main public welfare activities, CHIC's exhibitors brand and the poverty alleviation Foundation's recommendation of social brand activities.

And jointly launched the "clothing corporate social responsibility proposal", to invite garment enterprises to participate in social welfare undertakings jointly issued a joint advocacy.

< /p >

< p > CHIC SHOP is a special public project launched by CHIC2013. Through the design and sale of high quality "cooperative products", we cooperate with the China Poverty Alleviation Foundation's love parcel project in the way of "live charity sale", and pass love to the Chinese clothing family through CHIC.

Up to now, more than 40 products from +86 international "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "product concept store, EYELAND OPTICAL sunglasses, Hui special hair fur, DOON creative mobile phone accessories, candy candy and other brands have been added.

{page_break} < /p >

< p > < strong > exhibition area planning close to the development trend of the industry < /strong > < /p >

< p > through the pure design theme exhibition, the men's wear senior custom area, the "cowboy force" cowboy theme area and other exhibition area's intensive planning service brand, "Li Lian" CHIC2013 professional exhibition quality.

< /p >

< p > to rely on the deep Chinese market and face the opportunities and challenges from home and abroad side by side with the brand, focusing on "Li Lian" as the theme of the exhibition CHIC2013, focusing on itself through reasonable exhibition planning, leading fashion leading, technology and information technology application, cross boundary interaction in various fields, as well as the depth of exhibitors and spectator service plans to help brands enhance, and at the same time, "comprehensive exhibition" quality.

< /p >

< p > this exhibition, as always, pays attention to designer brand and expresses respect for and belief in design.

One obvious adjustment is the "CHIC designer corridor", which was upgraded to "pure design theme exhibition" in 2013. This new concept and form are presented in the H space of the exhibition hall.

The theme exhibition has 40 independent spaces, inviting heavyweight designer brands from costume design, accessories design and other categories, such as WU.D, UWU, QIAO and DEPOT3.

"As a start-up brand, this exhibition is mainly aimed at promoting brands and products.

DEPOT3 brand has participated in the CHIC Exhibition for the two time, and has received many encouragement and good results.

The new designer, Wan Yi, is frank about the recognition of the exhibition area.

< /p >

< p > besides the designer's brand display, the international wool Bureau has led the modern wool exhibition and the international wool logo award to win the fashion trend and design display in the H space.

At the same time, the new international fashion agency also showed the latest design works and fashion trends with CCDC winning designer Fang Weichi, Yan Ming, Zhu Wen and Zhang Beiyong.

< /p >

Less than P, careful viewers will find that the theme of CHIC2013's exhibition area is more distinct and focused on planning than before.

In addition to the pure design theme exhibition, the theme of the men's wear hall and the cowboy theme of the leisure hall are also worthy of attention.

< /p >

< p > with the rapid development of China's economy, high-end consumer groups no longer satisfy the stereotyped mass production of finished garments, and the advanced customization of clothing which is characterized by handmade, personalized and high quality becomes the priority choice and identity symbol of clothing consumption.

There are indications that the era of advanced customization of Chinese men's clothing is coming quietly.

< /p >

< p > conform to the trend. "CHIC BESPOKE men's clothing senior custom area" was born in the men's wear hall. The new and unique cluster display mode is also the first attempt of CHIC.

In addition to providing standard small boutique exhibition space for each exhibitor, the customized area also has a multifunctional service area, which combines business negotiations with coffee and tea breaks.

At present, red collar, Zhuang Ji, Langdi, Ray Tibor, and Eagle Technology and other enterprises are actively participating in it. The "2013 China Men's wear advanced customization development forum" will be held during the exhibition. In the form of seminars, we will discuss with the enterprises the development direction of "advanced customization" in China, and invite the designers of two British Saville Street (the famous senior custom Street) to participate in the discussion.

As one of the main events in CHIC2013, this forum echoes the "advanced customization" area of men's wear hall, and promotes the "men's clothing advanced customization" as the industry consensus.

"CHIC2013 men's wear hall to set up the advanced customization area not only meets the needs of exhibitors, but also meets the needs of market development.

The red collar took part in the exhibition area, mainly combining brand promotion with customization culture promotion.

Liu Shihua, director of global marketing department of Qingdao red collar group, said.

< /p >

< p > opening the "Let s Denim" denim theme area in E2 leisure wear Exhibition Center, focusing on the research and development level of cowboy at home and abroad.

Junan cowboy group in Shunde District, Foshan, Guangdong, participates in the CHIC2013 cowboy theme area.

As a pillar of the local economy and a dominant industry, Junan cowboy is an industry that the local government focuses on.

"Junan cowboy first participated in CHIC in 2013, including 7 exhibitors and more than 300 square meters of booths."

Ouyang Dewei, President of Junan textile and Garment Association of Shunde District, Foshan, said.

< /p >

< p > on the other hand, there are many famous international brands participating in the cowboy theme area.

German brand TOM TAILOR, and a 100 year old cowboy brand LEE COOPER from London, England is the representative.

Sun Jue, vice president of Li cool fashion (China) Co., Ltd., speaking of the experience of participating in CHIC, said: "CHIC has paid more and more attention to the experience of exhibitors in recent years. We believe that on this platform, more people can get to know LEE COOPER and contribute to the promotion of cowboy culture in China."

By then, the collective effort of the Chinese cowboy industrial base and the famous cowboy brand will lead to fashion casual brands, commercial channels, media and consumers' attention to cowboy culture at home and abroad.

< /p >

< p > < strong > deepening service progress without stopping. < /strong > < /p >

< p > with the deepening and extension of service, the new value growth point of the exhibition will be created.

The introduction of "brand evergreen service plan" and "China clothing distribution" and other services will help enterprises enhance brand value.

< /p >

Meanwhile, CHIC organizers are also thinking about how to provide all-round services for exhibitors and help Chinese fashion brands to build new advantages in market development. P

< /p >

Less than P, after more than 20 years of development, CHIC2013, which has entered a steady growth period, is committed to enhancing its influence rather than on the scale.

The promotion of influence depends on the enhancement of soft services. The brand evergreen service plan launched by CHIC for the first time is one of the soft service contents, and it is also the deep embodiment of "Lian Lian" theme.

The organizers select domestic brands with strong development strength or international brands that are newly entered the Chinese market.

For its tilting more exhibition resources, through pre -, mid - and post - exhibition brand promotion, and organizing shopping malls, distributors, agents and other channel resources to carry out business docking services, to help brands develop the market.

This is the process of brand cultivation, and also a model innovation of CHIC service brand.

< /p >

< p > for exhibitors and professional spectators, in addition to achieving business objectives on CHIC, the idea of stimulating each other and gaining value information is also an intangible gain.

< /p >

On the 26-28 day of March, P, the Chinese clothing business forum held in the CHIC2013 conference room W201, has been an exchange platform for Chinese fashion dealers over the years.

On the basis of 2012, CHIC2013 China clothing business forum brings together many experts in the fields of industry, commerce, electricity supplier, brand, terminal, media, industrial chain and so on. Through the five topics of trend, retail, buyer, electricity supplier and industry chain, it interprets the terminal operation mode of Chinese clothing business in all dimensions.

Many fashion visual feasts, including the Korean Pavilion, the brand co operation and overseas brand show, are being staged at the W1 overseas Pavilion at CHIC2013 overseas Chinese Pavilion. This brings the audience closer contact with the fashion trend, and helps the brand expand its social influence.

< /p >

< p > in the information age, brand promotion path is diversified, and many famous international exhibitions are facing pformation and direction adjustment.

< /p >

< p > 800 square meters, the "fashion and technology experience zone" located at the South Gate (main entrance) of the exhibition center provides support for brand building, retail space promotion and advertising promotion for fashion brands using augmented reality technology.

According to experience zone leader 360Fashion Network CEO and founder Anina Net, the experience zone shows three themes: Augmented Reality (AR) technology, fashion movies, and 3D augmented reality. Viewers can download 360AR to mobile phones to experience the interactive projects in CHIC.

< /p >

< p > providing a full range of network and mobile customer services for the brand to help develop its online market is also a positive attempt for CHIC to refine its services.

< /p >

Under the background of "P", the 365 day online Expo platform of China apparel and apparel Expo (E-CHIC) came into being. It applied Flash 3D technology to build 3D virtual clothing and apparel e-commerce platform. Through virtual 3D display system, T video display system, product display system, online fitting system, membership management system and other five systems, it formed a B2B2C e-commerce application platform which conforms to the characteristics of the garment industry and adapts to the future development trend of the Internet.

In addition, the CHIC mobile service terminal (CHIC-APP), which was first put into use at this exhibition, has enhanced the brand value and influence of clothing brands on the Internet and mobile terminals through map guidance, business appointment and other functions.

< /p >

< p > now, the 20 successful CHIC has entered the new ten year development stage.

The twenty-first China International Clothing and accessories fair, from planning to development, has always been remembered as a comprehensive integrator of brand sustainable development and market development.

< /p >

< p > at this point, the new wealth story is being written here, and the author is you and me.

< /p >