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The Internal Turmoil And Revelation Of Taobao Mall

2011/10/15 11:42:00 35

The hottest news these days is sure to say Taobao mall. Civil strife As a B2B platform, such a civil strife is also a good inspiration and reference for the Internet. It is said that the main cause of Taobao's internal turmoil is Taobao. Shopping Mall Recently, the new regulations have caused widespread discontent among sellers and sellers, and many small sellers have been united to carry out the Taobao mall. attack 。


It is understood that the new regulations issued by Taobao mall mainly stipulate that the cost of Taobao store's payment to Taobao is divided into three parts, namely, annual service fee, technical service fee and margin deposit. The annual fee for technical services is paid annually. The basic meaning is the use fee paid by merchants to use Taobao mall's website, procedure and backstage, which is equivalent to the annual rent in the shopping mall. This is the main part of the adjustment, with a minimum of 6000 yuan before the adjustment. The adjusted 2012 fee standard will be adjusted to 30 thousand yuan to 60 thousand yuan depending on the category. The main reason for this is timely dissatisfaction among many small businesses. As a result, they gathered together in a slanting way. It is understood that in the hottest days, there were more than 50 thousand people on the crooked side. They gathered together to talk about their own experiences. The reporters also went to the crooked group. Many people were crying inside, many people put their lives in the Taobao mall, but suddenly raised the fees and the margin so that many small sellers could not afford all of them. They joined together to make payments for the big businesses in Taobao mall and then returned them, hoping that the attack on the big businesses could affect the Taobao mall.


But up to now, Taobao has not been a bit loose. Ma Yun also expressed his views on appeals to those attackers to stop attacks and made clear that they would not change the rules from these.


You can have an essential understanding of this event. For Taobao, Taobao mall is indeed a bit of a mess. There are also many small mall sellers selling fake goods. Meanwhile, the small sellers have brought bad effects to the order of the mall. They have already thought about the credibility of Taobao mall, and the Taobao mall is the largest B2B in China. But he also feels the pressure of the market. A large number of excellent shopping centers such as QQ mall and Jingdong mall are catching up with him. If we want to run the industry in Taobao mall, we must maintain the order of the mall and improve the quality of the service. But let's share the reasons. So the rule of Taobao mall is to maintain order and improve service.


But for small businesses, Taobao mall is also a bit too cold, Taobao mall development can not be separated from those small businesses, also in small businesses are not all bad businesses, in the publication of new rules should also take appropriate care of them, every day their opinions may not lead to today's events.


Revelation: from the two point of view, although the starting point of Taobao mall may be good, it is not appropriate to do so. When we release the new rules, we should listen to more opinions, although the two party's practices have their reasonable side, but their positions are different.

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