March Into E-Commerce -- Where Is The Path Of Sports Brand "E-Business"?

In recent years, domestic

In recent years, domestic sports brands are also playing a leading role. Competition among them has also spread from the expansion of physical retail stores to the horse racing enclosure.

Recently, Hongxing Erke, a famous sports brand in China, reached a strategic cooperation agreement with West Street Network in Beijing, hoping to further expand its market share and influence through the e-commerce platform with West Street network.

At present, the main sports brands in China are more or less involved in e-commerce. How are they developing?

Guo Hongchi, CEO, who has been engaged in e-commerce for more than 10 years, believes that the development of e-commerce in domestic sports mainly includes the following modes: one is to open flagship stores in Taobao, because Taobao has a large volume of traffic; the second is to supply electronic commerce websites such as West Street Network and Jingdong net; this is also a wholesale behavior; third is its own e-commerce website, or through its own official website to develop e-commerce.

The line will never exceed the line.

Hongxing Erke has achieved good results through cooperation with West Street network. Wu Rongzhao, vice president of Hongxing Erke, told reporters that although there is only a month or so to cooperate with West Street network, there are about 1000 business pactions per day.

So how many products can the national sports brand sell annually through e-commerce?

What is the future trend of development?

According to Guo Hongchi estimates, this year's sports brand will probably sell 10 billion yuan of goods through e-commerce, accounting for 5% of the total sales of sports brands, and the proportion of 3 to 5 years is expected to exceed 20%.

"However, online sales will never exceed the offline stores," although Guo Hongchi, who is an e-commerce personage, talks about the development prospects, is not optimistic. The only online sales in the world are South Korea. The reason is that South Korea has a special national condition and most of its population is in a city in Seoul.

In a vast country like China, when considering the cost of logistics distribution, customers often have to go to a physical store to buy.

Wu Rongzhao also agrees with this view. According to him, the products sold by electronic commerce account for only 2% of the total sales volume of Hongxing Erke. He hopes to put the figure up to 10% through three years' efforts, which will be a very arduous task.

Recommendations for sports brands

On the signing site of Hongxing Erke and west street network, there are also responsible persons from the Chinese trend, 360 degrees, red double happiness, Baosheng international, Sichuan Jin Lang, Zhejiang golden crown and other sports brands and retailers.

People in the industry generally believe that logistics cost and speed are one of the main bottlenecks restricting development, which requires a rational layout and efficient operation of the warehousing system in the whole country. West street network is now working towards this direction.

Although several sports

Retailers also say that sports brands can develop e-business, and can fully and existing entities.